Sierra Tucson Partners with Supermodel EMME for #BodyBeaUtiful Campaign

Supermodel EMME asks individuals: “What does your body want to say to the world?”

TUCSON, Ariz. (Jan. 27, 2016) – Sierra Tucson, an internationally renowned leader in behavioral and mental health care, has joined forces with Supermodel and internationally recognized advocate for positive body image, EMME, for a six-month digital media campaign – #BodyBeaUtiful @SupermodelEmme. The campaign aims to shed light on the prevalence of body dissatisfaction, eating disorders, societal shame, guilt and fear.

Throughout the next six months, people are encouraged to get involved by sharing their own #BodyBeaUtiful stories and become part of the #BodyBeaUtiful conversation. Videos, messages and personal stories will reveal a collective voice emerging for body positivity and change to the current status quo. There also is an opportunity for individuals to become part of Supermodel EMME’s #BodyBeaUtiful documentary, to be released this summer.

“At Sierra Tucson, we see far too often the unfortunate role that negative influence and body perception can play in one’s life,” said Gayle Masterson, MD, director of the Eating Recovery Program at Sierra Tucson. “Sadly only a small percentage of the population that actually needs treatment receives it, and for those who do, it’s a long road to recovery restoring each person to wholeness and good health of body, mind and spirit.”

EMME and her team already have interviewed a diverse group of people, male and female, to specifically answer: What does your body want to say to the world? Their answers were refreshingly bold, honest, heartbreaking and real. Along with Sierra Tucson, Timberline Knolls, is a sponsor of the #BodyBeaUtiful campaign.

“This is an amazing opportunity to shine a spotlight on uncensored, raw stories around our bodies,” said EMME. “I’ve never heard the perspective of a body being asked a question about how they feel, but we certainly have learned they have a lot to say. Imagine waking up each morning and giving our reflection in the mirror a little wink for the incredible living, breathing body we’ve been given. If we can start imagining and working toward that end, and not dragging the sack of sins we call our body around all day, we can start moving positively in a new fulfilling direction. Then the possibilities are endless. As it is now, we are stuck, limited and have a distorted relationship with our bodies.”

For more information about the campaign, or to participate in the movement and be inspired, visit Facebook group “BodyBeaUtiful with Supermodel EMME”.

About Sierra Tucson:

For 32 years, Sierra Tucson’s longstanding legacy of clinical excellence and compassionate care has resulted in recovery for those struggling with substance use disorders, trauma-related issues, eating disorders, chronic pain, and mood and anxiety disorders. A multidisciplinary team of professionals utilizes a bio-psycho-social-spiritual approach to ensure accurate diagnosis and individualized treatment. Sierra Tucson combines integrative and experiential therapies with evidence-based practices to provide a full range of treatment modalities. Residents receive the resources, support, and tools necessary for long-term change, including one full year of continuing care and a lifetime of alumni services. For more information, call 800-842-4487 or visit

The time spent at Sierra Tucson was the true beginning of my journey. Not only did I overcome my addictions, but I began to focus on the root causes that created my compulsions. I understand myself so much better now.

– Anonymous Client
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