News & Media

Sierra Tucson strives to be a renowned leader in clinical excellence and compassionate care. Below are just a few snippets of local, state and national-level mentions and interviews in the news media. Our goal is to help break the stigma that surrounds addiction and mental illness, and promote the importance of mental wellness


On February 15, 2017 – “It’s Not About Food, It’s About Feeding”
Click here to watch

November 9, 2016 – “Best Practices: An Integrative Approach to Optimizing Maternal Mental Well-Being”
Click here to watch

September 16, 2016 – “Trauma and Recovery: The Biology of Trauma and Nervous System Injury”
Click here to watch.

May 11, 2016 – “An Update on Pain Management, Opiates and Addiction”
Click here to watch.

February 10, 2016 – “Early Childhood Trauma and Subsequent Addiction”
Click here to watch.


The Dangers Of Social Media Addiction
Sierra Tucson Chief Operations Officer Jaime Vinck, MC, LPC, NCC, weighs in on the harmful effects of social media addiction, and how it can lead to more serious conditions like depression and anxiety.
Click here to watch the News 4 Tucson KVOA news segment

Dr. Michael Genovese Discusses The Opioid Epidemic
Sierra Tucson Chief Medical Officer Michael Genovese, MD, JD, sits down with the Arizona Daily Mix in Phoenix to talk about the overwhelming opioid epidemic today and ways to address this global crisis.
Click here to watch the interview.

“No path to recovery is a straight line. But when you’re ready it leads you to Sierra Tucson.”
Look for Sierra Tucson’s ads nationally on HGTV and Bloomberg and select markets on ABC.
Click here to view commercial

CDC: Stop Prescribing Painkillers for Chronic Pain
Click here to view Phoenix KNUG9 news segment


Fighting Addiction with Music Therapy: Recovery Programs Provide Solace Through Soundwaves – Click here.

Out of the Darkness:  A Different Approach to Depression Treatment – By Michelle Chacon, RN, Certified TMS Clinical Operator, Sierra Tucson Click here.

Genovese Appointment Furthers Synergistic Relationship between University and Sierra Tucson, Opening Doors for Medical Students & Psychiatry Residents – Click here.

Healing in the Desert; Resilience Regiment speaks with Sierra Tucson – Click here.

“Saving the Lives of Those Who Protect Us – #1stresponders, Medication and its Impacts…”  Click here.


Sierra Tucson Chief Operations Officer Jaime Vinck, MC, LPC, NCC, weighs in on the harmful effects of social media addiction, and how it can lead to more serious conditions like depression and anxiety.  Click here to watch.

Jaime Vinck, MC, LPC, NCC, CEIP, Chief Operations Officer of Sierra Tucson, discusses Connect365’s mobile app on KGUN9-TV.  Click here to watch.

KTAR – Arizona’s News Station – Recognizing signs, symptoms of post-traumatic stress in veterans.  Click here to watch.

96.1 KLPX ‘Profiles in Business’ segment, featuring Sierra Tucson’s Chief Executive Officer Bill Anderson.  Click here to listen.

Sierra Tucson alumnus Adam Sud talks about the key to making lifestyle changes. Listen to his remarkable story of addiction and recovery:

8/22/16:  Sierra Tucson Is ‘On the Air’ with That Sober Guy Radio
Chief Medical Officer Michael Genovese, MD, JD, and Chief Marketing Officer Lisa Jane Vargas sit down with radio host Shane Ramer to discuss the 32-plus years of treatment Sierra Tucson has provided to individuals and families struggling with addiction and co-occurring disorders.  Click here to listen.

04/30/15: Laura Fetherston, admissions coordinator and alumna of Sierra Tucson, talks about how Sierra Tucson helped her overcome addiction.  Read Interview Now!

Press Releases

Below are links to media coverage of articles and press releases that Sierra Tucson has contributed to local, national, and international websites.

9/20/16: Sierra Tucson is a Recipient of the 2016 Organizational Achievement Award by NAADAC

3/16/16: Sierra Tucson Provides Hope to Depression Sufferers Through Innovative TMS Therapy

02/16/16: Sierra Tucson Welcomes West Coast Alumni Coordinator

01/27/16: Sierra Tucson Partners with Supermodel EMME for #BodyBeaUtiful Campaign

12/22/15: Sierra Tucson Appoints New Director of Nursing

12/22/15: Sierra Tucson Announces the Appointment of a New Chief Operations Officer

12/22/15: Sierra Tucson Announces New Director of Eating Recovery Program

12/01/15: Sierra Tucson Hosts 6th Annual Gratitude for Giving Celebration in Ft. Lauderdale

11/30/15: Sierra Tucson Hosts 8th Gratitude for Giving Celebration in Phoenix

11/18/15:  Sierra Tucson Celebrates Professionals at Annual Dallas-Fort Worth Event

11/9/15:  Sierra Tucson launches New Continuing Care Program

10/29/15:  Sierra Tucson CCO to Present at Young Adult Conference: Failure to Launch

10/20/15: @SupermodelEmme to Feature Clips of #BodyBeaUtiful at Women & Fashion FilmFest

8/12/15: Meet the Staff

7/30/15: @SupermodelEmme To Be LIVE Tweeting

05/05/15: Remembering Lynn Grefe, Late CEO of NEDA

04/15/15: Sierra Tucson Announces New Executive Director, Bill Anderson

03/26/15: Integrative Treatment to Complex Patients

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